Life is a risk but recently people have been making it more risky. With the gambling floodgates wide open, a lot of (mostly) men have found themselves drowning in debt due to bad beats and poor picks. This spec campaign is targeted at the ‘everyman’ who thought they could get ahead but find themselves falling behind. The headlines speak to real world situations (you can gamble anywhere now) and the pain you can cause if you let the games play you.
